Up to 10 new positions will be up for grabs when the UK’s largest ticketing company, Red61, opens its doors in Adelaide.
The new $350,000 digital platform will be South Australian owned and will put Adelaide Fringe at the forefront of digital technology in the international festivals industry by streamlining and integrating the way all groups connect with the Fringe.
Arts Minister Jack Snelling joined representatives from Adelaide Fringe, Adelaide Festival and Festivals Adelaide as each signed official agreements with their Edinburgh counterparts.
Under the agreements, each organisation has committed to strengthen cultural ties between Adelaide – Australia’s best festival city and Edinburgh, the world’s biggest festival city.
Adelaide Fringe and Edinburgh Festival Fringe signed a Memorandum of Understanding which commits the two to explore collaborative opportunities to learn from each other’s event delivery, investigate staff development and exchange information, while increasing and maximising opportunities for artists.
The Adelaide Festival and the Edinburgh International Festival also signed a Memorandum of Understanding to “develop and promote creative, business and community collaborations”, including co-commissioning key artists to create a major work which is then premiered in Edinburgh or Adelaide.
Festivals Adelaide used the opportunity to announce that Adelaide will host a meeting of the International Festival Cities Network in March 2017.
City representatives from Edinburgh, Barcelona, Krakow, Montreal and Berlin will gather in Adelaide to share ideas, knowledge and experience from a global perspective.
Part of the network’s purpose is to test collective problem solving across key cultural, social, economic and political issues that affect cities with a strong cultural festival presence or identity. This will be an important meeting; Adelaide as a festival city can only benefit from the high level thinking a network like this one will generate.
Red61 is the largest company of its kind in the UK, with its ticketing platform last year handling the sale of 2.3 million tickets to 50,459 shows in 313 venues at the Edinburgh Festival Fringe alone.
Made in Adelaide is an initiative of the South Australian Government, delivered by Arts South Australia and its partner organisations. A delegation of independent artists, companies, festivals, venues, directors and producers have travelled to Edinburgh with the aim of boosting cultural exports and our reputation as a must-visit festival city.
Up to 30 Adelaide artists are performing at various venues across Edinburgh this month and many of them will also feature at two Made in Adelaide Showcases, free to the public, at Summerhall’s Dissection Room on Sunday 14th.
A purpose-built pergola in the courtyard in Summerhall is Made in Adelaide’s home base in Edinburgh, where it is hosting networking functions and meetings and will showcase premium products from South Australian companies Woodstock Wines, Coopers, Hills Cider, Vale Brewing, Haigh’s Chocolates, Maggie Beer, Tucker’s Natural and Mikro Coffee Roasters.
Quotes attributable to Minister for the Arts Jack Snelling
This has been an incredibly successful trade mission and takes our city’s status as Australia’s best festival city to a whole new level.
Red61 will create more jobs and it’ll really bring our city into line with the best service of its kind. That’s going to increase consumer and artist confidence in Adelaide. That in turn will create even more jobs for South Australians and inject even more money into our State’s economy.
I’m really proud of all that’s been achieved in Edinburgh and the way our wonderful city has shone on the world stage.
Quotes attributable to Adelaide Fringe CEO and Artistic Director Heather Croall
The announcement represents a fundamental shift in the way Adelaide Fringe communicates and interacts with all of its users during the Fringe and throughout the year.
Red61is the only ticketing system designed to serve the needs of a large scale open access festival such as the Adelaide Fringe and it’s at the forefront of digital technology in the international festivals industry.
This platform will also provide a sophisticated matchmaking for interstate and international buyers looking to purchase new work and improve media and PR interaction with the artists and events and increase access to the Fringe by educators and students of all ages.